Case study · 01
nuevvo
Building an e-commerce venture meant owning the whole commercial system—not just the storefront.
From idea to operation.
nuevvo became a practical founder education: shaping an offer, building the customer journey and connecting acquisition, analytics, payments and fulfilment.
My role
I led the venture across commercial direction, Shopify storefront, product sourcing, digital marketing, SEO, analytics, payment setup and day-to-day operations.
What it taught me
Every customer promise has an operational consequence. Great selling starts with understanding the full system behind the offer.
01
Commerce
Storefront, catalogue and conversion journey.
02
Growth
SEO, paid acquisition and measurement.
03
Operations
Suppliers, payments and fulfilment.